"Technology" of clothes

I always leave it up to the customers themselves to decide how to style the clothes and how to wear them. That's why I don't often talk about fashion advice at stores, such as coordinating this with this kind of thing, and that's because many of the people who come to the store are quite high level. I think. That's why I basically try to convey as much as possible how the clothes are made. I think that there are likes and dislikes when it comes to coordinating. In the first place, I think about the complex elements that make up clothes, ・Fiber (what is the raw material and how is it procured) ・ Yarn (spinning method, twisted yarn) ・Fabric (warping, warping, weaving method, inspection) ・Dyeing (steps and methods of dyeing) ・Processing (finish) ・Pattern (outline, body fitting, cutting) ・Sewing (how to sew, how much precision to sew) ・Finishing (pressing method) ・Philosophy (What do you think and aim to create clothes?) I think it's very important how clothes are "structured" through the interaction of these elements, and continuing to explore that is something I should do. I think so On top of that, as a major premise, I place great importance on handling items that fascinate me and displaying them in stores. If you do this, the brands that inevitably gather year by year will become world-class powerhouses, and I think the clothes of such brands are very wonderful. However, if you pursue it, you will naturally go back to the "upstream" of the clothing industry. Then, before I knew it, the number of engineers who existed "upstream" and which Japan should be proud of gradually increased. rice field. Gradually, I had more and more opportunities to get to know the outstanding techniques of weavers and sewing factories in Japan. The techniques of the weavers, sewing factories, and people involved in the making of clothes, which continue to this day in Japan, are truly wonderful. A number of unimaginable techniques that have been obtained by spending a tremendous amount of time and perseverance. The upstream industry is lamented that there is no successor for the younger generation, but I think that is the case. Because it's not an easy job. Japanese society seeks immediate results, and this system has become difficult to establish otherwise. With such a sense of speed, only frivolous and simple things will remain in the world. I really think so. Furthermore, the fashion industry is in a shallow place where it is difficult for people with such skills to see the light of day. This is entirely my own theory, but what I mean by that is that clothes that are completed as an accumulation of techniques over hours, days, months, and years are "matched clothes." It's easy," or simply "cool" or "suitable for wide pants." I think it's because "evaluation" has not been done only by. For general consumers, retail stores are the place where you basically buy clothes. Therefore, I think that today's clothing culture has been formed through small daily accumulations of how retailers handle clothes and how they communicate with customers. "Good" is a very convenient and simple way to convey clothes that are all summarized and put away. It has become widespread and commonplace, and it has become difficult for retailers to pursue it further. Japan is the world's largest fashion market. I think that the Japanese clothing culture is generally very frivolous and flimsy. So, even if you like clothes for a while when you are young, you might get bored with them because of the superficial feeling of just looking at them. Of course, I think that each person has their own economic situation, changes in tastes and preferences, home environment, etc., but I can only tell them about clothes in the superficial world of "appearance" only. I think that retail stores that did not have a lot of responsibility. Because it happens so often, I feel that no matter how much time passes, the "clothing culture" will not take root deeply, and at the same time, the wonderful Japanese technology is disappearing. Broadly speaking, clothes are something that "changes your life." To that end, it is necessary for as many people as possible to see how the clothes that line up in retail stores go through and how they are displayed there. I think it should be evaluated as That way, the person who wears it will be able to know the depth of the truth behind the clothes. I always think about such things while operating a retail store called a select shop. Therefore, in today's world where speed is required for everything, we work together with engineers who continue to try things that are overwhelmingly inefficient and difficult, and create things that we truly think are wonderful. I wanted you to see this amazing technology. To the production area of ​​"cotton textiles" that Japan boasts to the world. Kakegawa City, Shizuoka Prefecture. No. 1 here, anywhere in the world. There are weavers who do what no one else can do. The world's most "strong twist" and "high density". This technology is a masterpiece. Continue.
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