Hello.
I'm Noguchi from CASANOVA&CO.
Today, I'll be talking about this event with THE NULABEL again.
THE NULABEL × CASANOVA&CO
NU-ORDER - Indigo as a Living Process -
2026.01.17(SAT) - 2026.01.21(WED)
This project has been on a super thrilling schedule, much like the participatory observation at Aiya Terroir that I introduced in yesterday's blog.
The nylon cargo pants that I dyed for the first time finally arrived today.
I can't thank everyone enough for making it on time for each process.
By the way, I had originally hoped to introduce the full lineup of undyed products today, but since they're not all ready, I'd be happy if you could take a look at the finished cargo pants today and get a feel for THE NULABEL.
JACKET :
WORK JACKET
material _ SILK NOIL
color _ CHOCOLATE
process _ BLUR (Arimatsu Narumi Solid Dyeing)
PATNTS :
CARGO TROUSERS
material _ BIO NYLON
color _ NATURAL INDIGO
process _ BREATH (Indigo Dyeing)
The jacket is a sample of an item that will be developed in-line by the brand for 26SS, but for this event, you can choose the fabric/dyeing combination itself, so I'm wearing it for reference.
However, one detail, the "stitching thread," will change slightly, but please allow me to explain this tomorrow.
The pants were made specifically for this event.
I think these are pretty amazing, in a good way.
These are "cargo pants" as the item name suggests, but look at the beauty of this line.
And they're garment-dyed!
They have a pretty solid and dressy look, don't they?
They're perfect from every angle.
Even with extremely lightweight nylon material, THE NULABEL achieves this kind of form.
In addition to its sharp, refined form, it also has a tactical side.
However, there's none of the clumsiness of something like the French M41; it's solid and tactical.
The waist pockets have riri zippers, and the cargo pockets and hem snaps are COBRAX snaps.
I didn't take pictures today, but herringbone tape is applied to the bottom of the cargo pockets, and the snap areas are reinforced with interlining.
This disperses the load on the pockets and reduces damage to the fabric when the snaps are opened with force.
Well, it's definitely better not to yank off snap buttons. lol
But THE NULABEL, I think, is a brand that really values these inconspicuous details, like "a stitch in time saves nine."
I believe Hamada-san's rational side as a designer, as well as his kindness and consideration, are imbued in the "meticulous design that anticipates user behavior."
And that makes me feel that what THE NULABEL aims for is not an artistic world of self-expression, but rather the pursuit of beauty in clothes as tools.
And above all, the finished indigo dyeing at Aiya Terroir, which I'm sure you're all curious about.
This, well, I was speechless...
Layers of indigo hues overlap, creating a sense of expanse that isn't confined to a flat surface, even on the supposedly thin nylon fabric.
A fantastical coloration that cannot be fully described by words like "color variation" or "depth."
There was certainly a "non-uniformity" that can only be felt from natural objects, like the beauty of autumn leaves or a sunset sky, and I strongly felt, "The indigo cycle I saw that day was truly alive."
And at the same time, I could faintly smell indigo from the clothes, and I felt that "this indigo is still alive."
THE NULABEL gives a proper name to each dyeing process, and this "indigo dyeing by Aiya Terroir" is named "BREATH."
By the way, the plain dyeing of Arimatsu Narumi is called "BLUR."
This means that "the product dyeing THE NULABEL engages with is not merely a process for coloring."
How the dyed fabric or clothing interacts with time, dyes, and artisans.
That "color" as a record.
That's why they give names that symbolize the way they interact in each dyeing process.
And I believe that for clothes with that "color" to be handed to the wearer and used extensively in daily life is how each and every one of you participates in the cycle.
Furthermore, isn't the "color" that changes with repeated use also a non-reproducible "color" process brought about by the interaction between "dyeing" and "people" that THE NULABEL confronts?
...It might sound grand, but in a way, it's also very simple:
If you like it, just wear it.
Hamada-san has already taken care of the "details to prevent problems" for that, and the more you wear it, the more it naturally becomes yours.
Those of you reading this, or those who can come to the store, are already standing at the entrance of the cycle we are proposing, so all that's left is to wear it.
It's not "consumption," but "participation in a cycle."
The "non-uniformity" created by living natural dyeing by human hands, and the "precision" derived from Hamada-san's design.
In terms of clothing, I believe these two elements are the core of what makes THE NULABEL, THE NULABEL.
And I also believe it is THE NULABEL's uniqueness.
I've been talking a lot about the pants, but the WORK JACKET is also amazing.
I haven't taken many pictures, so I'd like to introduce it again tomorrow, but the specifications of the metal part behind the change buttons, for example, are truly super obsessive. lol
THE NULABEL's clothes are incredibly interesting because when you pick them up, they casually incorporate these unseen details with a "they're for utility" kind of face.
As mentioned earlier, the pants are made from a fabric called BIO NYLON by the brand.
It's a nylon material that symbolizes THE NULABEL and is a favorite of Hamada-san, who uses it often.
As the name BIO suggests, it's biodegradable nylon.
I don't think anyone would actually return it to the soil, and the brand isn't using this fabric because of SDGs or anything like that.
However, the unique tactile feel when dyed and the way it transforms into different impressions depending on the dyeing process was a sensation I hadn't experienced before.
And the jacket uses SILK NOIL.
Originally, it was a silk fabric developed by a pharmaceutical company to filter liquid chemicals.
Indeed, I've heard before that natural fibers like silk are used instead of chemical fibers like polyester to prevent chemical deterioration and reactions.
However, since it wasn't intended for clothing, the fabric width is overwhelmingly narrow.
The most common "double width" fabric is woven at around 150cm, which means less meterage is needed to make a single garment.
However, the silk noil used by THE NULABEL this time has a fabric width of only 83cm.
It's almost half the double width (around 150cm), so the amount of fabric needed for one garment is roughly double, even with a super simple calculation.
Furthermore, considering the grain direction of the fabric, a narrow width makes for poor yield, which is truly terrible.
That said, while the cost of the fabric is exceptional, the benefits gained are also exceptional.
The silk noil jacket I'm wearing has undergone plain dyeing in Arimatsu Narumi.
Even in its undyed state, it has a rough, uneven texture unlike the typical luster of silk, but through the dyeing process, it takes on an even drier touch.
It has a napped feel like suede, yet the lightness and moisture-wicking properties of silk, a texture that changes with wear, and above all, it pairs exceptionally well with natural dyes.
Yesterday, I received a photo of "indigo-dyed silk noil" as a dyeing sample for silk noil, and it was so beautiful it took my breath away.
I imagine it must be beautiful in natural light. (It hasn't arrived yet.)
I think I'll be able to introduce it in tomorrow's blog, so please look forward to it.
Tomorrow, I plan to introduce the undyed product lineup, but I think for those who are considering ordering, it will probably be seen as undyed products to check sizing.
At the event, we will display five types of dyed samples using both BIO NYLON and SILK NOIL, so we hope you will try them on and let your imagination run wild.
I'll introduce the undyed products and the dyeing lineup tomorrow.