Today, let me introduce you to our new brand. Sen'en Fujita. "Fujita Senen" was founded in Kyoto in 1933, with its roots in the Japanese tradition of "Kyoto Yuzen". Fujita Someen has made its debut as a brand called "Sen'en Fujita", which uses techniques that have been cultivated over the past 90 years and takes an approach that is not limited to "Wafuku". That debut season is what we present today. In other words, this is the first collection for the brand. The skills of those who continue to do such "traditional techniques" in Japan are amazing, and such a world is a tough world where it takes years or even decades to build up. And I think that people in fields that continue to protect such traditional techniques tend to be conservative for that reason. However, Sen'en Fujita is different. I think everyone knows that Yuzen dyeing in Kyoto is done on Japanese clothes. But at our store, I think it's clothes that everyone wears every day. Japanese clothes and clothes. The world is completely different. To "clothes" what I have done with such "Japanese clothes". For about 90 years, this is the brand of Fujita Someen, which pursues new creativity while inheriting its traditional techniques. And this Sen'en Fujita. In the collection, the method of welcoming a guest designer every time. This first season is "humoresque". We don't have it in our store, but does anyone know about it? Humoresque. There is no handling in Okayama Prefecture, but I wonder if there is handling in the Chugoku region? A women's brand. yes. So, this Sen'en Fujita's memorable first season is mostly women's. If you are reading this blog, please look at your wife or girlfriend today. However, there are things that are unisex and cool, so please consider those who are looking forward. Sen'en Fujita avec humoresque POCKET SHIRT material _ PAPER 100% color_INDIGO GINGHAM size_F First, this. short-sleeved shirt. This shirt is completely women's because the front is right front. As for size, it's free. The length looks short in the photo, but if anything, the sleeve length is long enough to be below the elbow. And this fabric. This is the biggest feature of this Sen'en Fujita. "Ainassen". "Ai" is indigo dyeing. "Nassen" means printing. yes. It's an "indigo dyeing print". In the first place, there are various types of indigo used as raw materials for indigo dyeing, such as Tadeai, Kiai, Ryukyu indigo, Taisei, and Yamaai. There are various kinds of "grass", so there are various methods for each. In this kind of indigo dyeing, the raw material grass is crushed, fermented, reduced, and dyed, and the fabric is soaked in it. "Immerse" is common sense. The fabric and thread are soaked in "indigo liquid" and exposed to air (oxidation). This process of soaking and oxidizing was repeated to create the indigo dye. Until now. In other words, it was absolutely necessary to "immerse" in the indigo liquid. Well, there are only a handful of places that can do indigo dyeing in Japan now. However, Fujita Someen is the first in the industry, the world, and the human race. I created "printing" without soaking in indigo. And that "printing". Dyeing is the so-called "adding color to the fabric". Broadly speaking, there are two types of "dyeing". ・Dip dyeing ・Nassen These two. As I said earlier, Sen'en Fujita goes into Nassen. "Itsusen" literally means "soaking and dyeing" the fabric in the dyeing solution. That is, dyeing is performed using water as a medium. The indigo dyeing mentioned earlier is also classified as this, and most of the clothes you wear are like that. and, "Printing". Nassen, as I mentioned earlier, is a "print". Dipping requires water, whereas textile printing requires Dyeing is done using "glue" as a medium. In other words, it is partially dyed with glue. In addition, there are various types of textile printing depending on the technique. By the way, Nassen is read as "Nassen", but I think it would be easier to understand if you could convert this character to "Print" in your head. I've been trying to think that way since I was a student. So, if you roughly divide the types, ・Hand printing ・Machine printing ・Digital printing these three types. I think you can understand it just by looking at the letters, In hand textile printing, printing is done by hand. Machine printing is mass production type. In addition, digital textile printing can print more and more efficiently. Hand printing is the most time-consuming process. However, it is digital printing that produces the most identical and homogenized products. Well, there is such a kind. And Sen'en Fujita. Until now, the only way to dye indigo was to soak threads and fabrics in water. We were able to develop a "vegetable glue" suitable for "indigo". As a result, the world's first indigo dyeing print appeared in the world. So look again, this fabric. this. Printed on the fabric using a wooden pattern using the hand printing technique cultivated in Yuzen. Up until now, I've only seen digital prints on clothes, so I didn't pay attention to them at all. This completely changed the concept of "clothes print" so far. In addition, the contrast with the base fabric is realized by indigo dyeing. I think it's a very beautiful fabric. Do you understand? Before cutting or sewing, the fabric is hand-printed using a mold. this. That's why the subtle shades of indigo color come out. It's not just where the fabrics are switched, but even where it's continuous, there's a little shading. And a gingham check that is absolutely impossible to achieve with normal dipped indigo dyeing. I think it would be really cool if a woman could wear this. oh yeah. The base fabric is Japanese paper. Of course it doesn't melt. Japanese paper made from a type of plant called manila hemp. It has a strong peculiar firmness. After that, it is light, windy, cool, and has a humidity control effect, so it doesn't get stuffy. I think it's pretty comfortable in the summer. And yet so strong. If you touch the fabric, I think you will instantly feel how strong it is. The light and shade of indigo dyeing unique to hand printing. By the way, the sewing specifications of this shirt basically do not expose the stitches on the front. Bag sewing is often used. In terms of the details of the sewing, the sewing is dangerous at a level that is comparable to Yamauchi and Araki Yuu. I don't feel like it, but I think it's pretty detailed. If you are a Han, please recommend it to your wife or girlfriend. I said it before. Well, price is price. Sen'en Fujita avec humoresque STRING PANTS material _ COTTON 70%, PAPER 30% color_BLUE HERRINGBONE size_F Sen'en Fujita avec humoresque STRING PANTS material _ COTTON 70%, PAPER 30% color_INDIGO HERRINGBONE size_F And this. String pants with a cord of the same fabric at the waist. This is unisex. Even if it's a man, if it's a petite person, it's totally cool. I'm 167 cm tall, so it's not a problem at all. The length is also short for me, but it fits because I have a wide waist. The waist can be squeezed as much as you want, even for thin women. Even petite women can fix the length and roll it up. That's why I think these pants are designed with a wide range of allowances, so that they can be suitable for people in the latter half of 150cm to 160cm. The fabric is a mixed weave of cotton and Japanese paper. The pattern is herringbone as you can see. White base, blue indigo printing, Indigo, dark indigo printing. The base fabric is a little thicker than the previous shirt so that the underwear doesn't show through. It's a specification that doesn't have a lining, but I don't think the underwear is see-through if it's about this thick. However, the fabric stands on its own and the outline of the pants is clearly visible, so I think it will be very comfortable in the summer as well. thin one. darker one. The waist is made of the same fabric as an adjustment string. And the specifications of the string are not the usual overlock, but the edge of the fabric is treated with a mellow lock level fine pitch lock used for thin cut and sewn so that it looks beautiful. That's why I don't think it's easy to look like the easy pants that are common. In a good way. There are no back pockets, but there are side pockets. Pretty deep. The process of designing and making clothes is handled by Humoresque, but I don't think Humoresque has a collection like this. The quality of the clothes is a humorous quality, but if you like this brand, the patterns are rare, so it might be good for you. This one is darker. These pants are strong against washing, and I think these pants are enough for a T-shirt in the summer. These pants are different from the shirt in that they use many fold-down seams. I don't think anyone really cares about that. smile Well, if you think it's made properly, that's okay. And finally this. Sen'en Fujita avec humoresque SCARF material _ SILK 60%, COTTON 40% color_INDIGO BRUSH,BLUE STRIPE size_F scarf. Indigo hand printing that looks like it was painted with a deep indigo brush. light blue stripes. Of course, there is no gender here either. The fabric is silk for the warp and cotton for the weft. It is a twill weave of the mixed weave. Therefore, more silk is exposed on the surface and more cotton is exposed on the back. The shape is a square, so fold it into a triangle and use it. This pattern also has a unique pattern that is unique to printing. If it is normal indigo dyeing, this cannot be expressed. Besides, it's not just a specific fabric, shirts, pants, and scarves are all different fabrics. It's amazing how you can hand-print indigo on a different fabric. No need to worry about color fading. Each item comes with hand-washing notation, so you can wash it and use it, so it would be nice if you could use it without hesitation in the summer. If you like it, please take a look.