Hello.
I'm Noguchi from CASANOVA&CO.
Today, I'll be talking about the Yamauchi 2026SS exhibition and order event starting tomorrow.
The samples arrived on Wednesday afternoon, and after checking them and excitedly preparing for the photoshoot, a problem occurred.
Our usual camera broke. LOL.
I had originally planned to introduce the Yamauchi collection with photos, but due to the sudden demise of our camera at this time, I couldn't prepare any pictures...
To those who were looking forward to it, I sincerely apologize...
I actually said out loud, "Are you serious, at this time?"
But, well, it can't be helped.
For today, please bear with iPhone quality.
I usually don't try to take beautiful photos with my iPhone; the only things I shoot with my phone are my cats, exhibition records, and ramen.
Since the other staff members seem to be using rather vintage iPhones, I have no choice but to use photos taken with my limited phone photography skills.
Please use your imagination to its fullest to visualize them.
The most symbolic material in this collection was "silk."
Among them, the series featuring Arimatsu shibori on 100% silk gabardine.
The iPhone really doesn't do it justice. LOL.
The smooth luster unique to silk and the powerful texture of Arimatsu shibori.
Yamauchi's unique process allows them to incorporate these contrasting textures into elegant shirts and pants by dyeing the fabric after it has been cut for a single garment.
Furthermore, after the fabric is dyed, Yamauchi himself carefully cuts it, envisioning the finished garment for each piece and controlling which pattern parts are taken from which sections of the fabric.
The current theory for mass-produced clothing often involves maximizing efficiency by stacking multiple pieces of fabric and cutting them all at once, but Yamauchi does the complete opposite.
They spare no effort to maximize the potential of the materials, fabric, and sewing.
That is Yamauchi's style.
A rare cut-and-sew piece from Yamauchi.
Here, a new proposal with silk material.
This is a fresh sensation.
Because it's highly twisted, it feels crisp, but since it's silk, it also feels slick.
After wearing it for five minutes, that crispness blends with your body temperature, giving you the sensation of it becoming one with your skin.
It's available in short-sleeved and long-sleeved versions, so I think it's a piece you can enjoy feeling against your skin all year round.
Personally, the fabric that excited me the most was this one.
This is incredible.
The combination of silk and linen creates a contrast between a brilliant luster and the textured feel of linen.
It's a double-weave with untwisted raw silk yarn in the warp and linen in the weft, giving it a rich, full feel.
With a fabric weight (basis weight) of about 250g/㎡, it should also provide a sense of security for daily use.
I believe it's a very strong textile, so a brighter future awaits after it's been washed and worn repeatedly.
The price is certainly not cheap, but I believe it is clothing worth seeing.
Also, something that personally made me extremely excited at the exhibition and had me asking Yamauchi-san all sorts of questions was this:
The "woven" wool waffle hoodie.
It's mind-blowing in many ways.
Only Yamauchi can create a garment with such meticulous detail.
The material inside the hood, the plump seams.
There's no end to the incredible details...
I sensed the next evolution of Yamauchi, who describes himself as a woven brand.
This piece, which makes one wonder if such a thing is possible with woven fabric, is almost frightening; please come and experience it at the store.
I truly wanted to introduce so many more items, and I had hoped to provide a better visualization through wearing them, but I apologize for this form of introduction.
For everyone who comes to the store and everyone who contacts us, we have set up the floor to be experienced at 160%, so please look forward to it.
We sincerely look forward to your visit over the next three days.