Hello.
This is Nakayama from CASANOVA&CO.
This time, as the title suggests, it's SARTO.
I've really been looking forward to this.
It's finally here.
This is our second SS season with SARTO.
In the 2024 SS season, there were only two styles: shirts and coats, so this is the first time we've had multiple styles in stock for an SS season.
If I were to share my impressions,
It's breathtaking.
I personally only learned about SARTO when we started handling it, but ever since then, I've been very, very, very much looking forward to each delivery.
And I distinctly remember how excited I was when I saw the photos that Noguchi brought back from the exhibition this season, after pestering him to "send them quickly!"
I also distinctly remember Noguchi and I racking our brains trying to decide what to do because each individual style created by the brand was so incredibly appealing.
That's how much power each garment holds.
So, the first time I actually see the real thing is the moment the delivery arrives and I open the cardboard box.
Of course, I was prepared for clothes that would excite me, having stared at the photos intently, but this time too, when I saw the real thing, it lightly, so lightly, surpassed all my expectations.
I'm sure I was grinning from ear to ear the entire time I was organizing the delivered clothes.
However, I also think that SARTO's clothes are very complex.
It's like, at first glance, you think it's good, but the reason why is hard to grasp.
It's hard to categorize them, you could say.
It's a feeling of "good" that can't simply be explained by the brand's iconic "great embroidery" or "cool buttons."
That's why I think SARTO's craftsmanship is overwhelmingly unique and interesting.
I believe one reason for this is the gap between the brand's stylistic impression and the SARTO team's relentless, hardcore (super high-level) approach to garment construction.
So, let's start by looking at the clothes themselves.
There are three styles of jackets.
The first piece is a tweed that, when viewed alone, doesn't seem to make sense at all, yet it's so whimsical and captivating.
SARTO
NO COLLAR JACKET
color _ O,WHITE
size _ S,M,L
material _ cotton 39% acrylic 28% rayon 16% wool 12% polyester 4% cupro 1%
part 1 : linen 54% cotton 46%
part 2 : cupro 100%
tape : rayon 67% polyester 25% nylon 8%
Looking at the hanging photos, I'm sure some of you thought, "Wow, something incredible has arrived."
White tweed.
I think that's understandable.
While it might be common in the world of tailoring, it's a fabric rarely seen in men's clothing made by brands, and I think the coloring also contributes to its impact.
However, I thought it was an exception when SARTO was making it.
I've included photos of it being worn later, but it's incredibly stylish.
Wearing white tweed in a men's style, the interpretation and the brand's ideal vision are simply too good.
Moreover, you can feel that the seriousness of their pursuit of this is on a different level.
This isn't just about "Isn't it cool to wear white tweed as a man?"
Perhaps the SARTO team has that kind of casual attitude, but looking at the specifications and fabric of the clothes, you'd want to say, "No, you're actually doing something incredible!" It's so hardcore that you can only think "Only SARTO could do this."
Did you notice the fabric composition?
The main tweed is composed of six types of fibers: cotton, acrylic, rayon, wool, polyester, and cupro.
The back neck lining is linen and cotton fabric.
The inside of the pocket is cupro fabric.
The tape-like part running along the edges of the body and sleeves is made of three types: rayon, polyester, and nylon.
You can probably imagine it just by looking at the composition.
The real deal.
Although I didn't photograph it, the base of the cuff slits has leather reinforcement...
So, what kind of expression does this astonishing fabric have? Take a look.
It's understandable that the warp and weft threads differ in thickness and twist strength.
However, even though all the threads are the same white color, there are dramatic differences in how they reflect light and how the nap stands up, creating a rich variety of textures.
There are parts that sparkle like particles, parts that have a glossy sheen, and the swelling of loosely twisted threads creates shadows.
A tweed that, without using any colors other than white, captivates with the contrast created solely by the texture of the fibers.
I'm sure you can already feel that they've deliberately chosen a hard mode.
Here's a closer look at the tape-like section.
I think loosely plied rayon threads are used, along with fancy yarns made of polyester and nylon that have brush-like fuzz partially protruding.
As you can see in the photo, this tape runs all the way from the neckline to the hem of the fabric, and it's also on the edges of the pockets and sleeves, showcasing intricate craftsmanship.
Here's an overall look.
The precision is flawless.
In addition to the tape, I'd like you to notice how the left and right body panels align perfectly, without any misalignment, when the front hook is closed.
This is incredibly beautiful.
From details like these, you can tell that SARTO's garment making is incredibly meticulous.
I mentioned it casually, but it fastens with hooks, not buttons.
When the body is aligned so perfectly and there's also tape, it feels much more beautiful than a fly-front closure.
And this jacket...
If you saw SARTO's 2024 AW collection, you might recognize that "that embroidery" is also included.
And what's more, it's in the same white color as the body fabric.
Even though the embroidery is so precise, it almost blends in from a distance.
However, its presence or absence makes a huge difference in the jacket's impact.
Also, since it's a collarless jacket, the sleeves are properly high-set.
The high-set sleeve specification, combined with SARTO's excellent pattern when worn, I believe, is a crucial factor for a men's style white tweed jacket.
It provides just the right amount of tension.
That concludes tweed.
Next up is SARTO's denim jacket.
This denim jacket is incredibly meticulously designed to achieve the fading that is one of the unique pleasures of denim.
You could say it's the SS version of the impressive jacket style from 2024AW.
Here it is.
SARTO
EMBROIDERY SHORT JACKET
color _ WASHED INDIGO
size _ M,L
material _ cotton 100%
This is a denim fabric version of the jacket that appeared in eye-catching velvet fabric in 2024AW.
However, a change in fabric changes the impression of the garment.
The details have been carefully changed to match the denim fabric.
When I realized this, I was once again impressed by the brand's dedication to each piece of clothing.
That's why the clothing is so well-made.
The sewing parts will have exposed stitching in keeping with the denim jacket style, but the stitch color is white.
They also use slightly thicker thread for the stitching.
What an incredible sense of balance.
And then there's the embroidery, which is a signature of the EMBROIDERY SHORT JACKET.
This season's jacket also features precise embroidery on the arms and neck.
And also on the pockets.
And this embroidery is the "extremely meticulous consideration" I mentioned earlier.
Speaking of denim fabric aging, there's fading.
This jacket has already been bleached as a finished garment.
This means that the fabric, embroidery, and lining are all bleached together.
Apparently, the degree of bleaching can vary depending on the type of fiber.
For example, if the fabric is cotton but the embroidery is polyester, even if they are bleached at the same time, there would be an uneven fading between the fabric and the embroidered part.
That would throw off the overall balance of the garment.
That's why this embroidery reportedly uses cotton material, just like the fabric.
Perhaps that's why the embroidery blends in so well.
Very naturally.
This delicate sense of balance is what makes SARTO feel so authentic.
However, the pinkish color of the lining fabric wasn't intentionally chosen, but rather a coincidental change that occurred during the bleaching process. Yet, they decided "it's good!" and officially adopted it.
But the buttons aren't ordinary metal buttons.
These are luxurious silver and turquoise buttons custom-made by a jewelry brand.
This gap, this sense of tension, is SARTO.
The idea of improving something is always there, but it's not a strenuous effort.
It's a rather simple approach to garment making, where exploration is carried out without brakes, with the feeling of "What if we did this to make it better!?" like building a secret base as a child.
However, the SARTO team that does this has an extraordinary amount of skill and a vast repertoire, which results in extraordinary clothing.
And finally, the third piece.
I had seen this jacket in person during the 2024SS collection, and I vividly remember being deeply impressed by how cool it was.
So, when I learned that it was also in the 2025SS lineup, I immediately told Noguchi, "This jacket is too good!" and he felt the same way, so we selected it.
It doesn't show its full potential when merely hanging, but please take a look at the garment first.
Here it is.
SARTO
HUNTING JACKET
color _ LIGHT BEIGE
size _ S,M,L
material _ cotton 80% silk 20%
A jacket made from a cotton-silk fabric that feels like shirt material, combining both drape and crispness.
Beyond the comfort of the fabric, I feel that this jacket truly embodies SARTO's aesthetic balance.
Especially the arm's construction, which reveals the brand's aesthetic.
It becomes a little clearer from a side view.
The arm is generously constructed with fullness.
When hanging without an arm inside, it simply appears to be puffy, but this fullness significantly influences the overall balance of the garment when worn.
Furthermore, it affects how the arm looks when moving.
What's going on is that the original pattern is extremely special.
It's hard to tell from the front photo, but the front body has set-in sleeves, and the back body is designed like raglan sleeves.
Following the stitching lines alone makes it appear that way, but the way the fabric is distributed is extraordinary.
Please pay attention to the middle of the second photo, around the shoulder area; the fabric under the armpit stands up.
I'd never seen such roominess there before.
When you wear it and your body is in it, it naturally conforms.
It's practically magic.
This is an utterly brilliant technique.
The back features a drawcord made of the same fabric.
You can cinch it to match your style, or let it hang loose, both look great.
When left to hang, the belt loop design has an ingenious feature to prevent the drawstring from falling out.
It just looks like two adjacent belt loops, but when you pull the drawcord slightly...
The belt loops interlock, securing the drawcord.
Simply groundbreaking. A very helpful invention.
The front zipper also features a double-zip specification.
With a drawstring and double zipper, it can be styled and worn in various ways.
Up to this point, I've introduced aspects of SARTO's clothing production that truly convey their dedication just from the garments themselves, but every detail appears too high-level from an outsider's perspective.
However, a key theme for the brand SARTO is "being fashionable."
This doesn't mean following "trends" or "fads." It means that the dedicated approach to clothing creation I just mentioned is aimed at pursuing "the look" and "the atmosphere" when wearing the garments.
That's why I feel there's a significant hurdle to wearing them, and in return, there's something imbued in SARTO that can only be felt by wearing it.
SARTO's clothes seem to ask, "How will you wear me?"
I believe that thoroughly enjoying and exhausting that challenge is the greatest appeal of SARTO.
This is a brand with exceptionally high fashion capabilities in its garments.
In that sense, it's not a matter of getting bored.
I believe it will keep us engaged.
Noguchi (178cm tall, 60kg weight) was asked to wear them, so all sizes worn are M.
Tweed might create preconceptions about the fabric, but wearing it makes perfect sense.
I feel that the mood of the tweed fabric is skillfully utilized through the impression of its form.
The balance becomes even more evident when wearing the denim jacket.
It has the masculinity of denim, but without being overly so.
The HANTING JACKET really feels complete as a garment when a body is inside it.
The three-dimensional arm construction, which was already apparent when hanging, comes to life when worn, benefiting from that generous space, especially when moving.
Despite the volume of the arms, the body fits surprisingly neatly.
Perhaps combined with the length, it creates an unprecedented balance that feels dandy.
Of course, wearing a complete SARTO outfit—both top and bottom—is an option, but I believe that incorporating it into your personal style will allow you to experience the brand's true essence even more deeply.
If you are interested, please take a look.
CASANOVA&CO
Nakayama