Hello.
This is Noguchi from CASANOVA&CO.
The WR/ESSE 26AW season launch event finally begins tomorrow.
We introduced the main lineup for this season in the following two blog posts, published Tuesday and Wednesday.
WR/ESSE 26AW ~ Sweat Fleece Edition ~
WR/ESSE 26AW ~ Jersey Edition ~
This is the fourth collection, and the fourth event at our store.
Little by little, I feel people are beginning to understand that WR/ESSE is more than just “a brand that excels at jersey and sweat fleece.”
People are starting to think, “They’re doing something pretty out there,” and “It feels a little different when you actually wear it.”
That’s why they have to exceed expectations with every collection, and I think they’ve done it again this season.
There are no dramatic differences, but there’s a quiet sense of surprise and wonder that gradually comes through.
The other day, while we were on the phone, Kakoi said:
“It’s always easy to change the look of a fabric, but we’ve stayed true to the essence of it instead of taking the easy way out.”
Those words really hit home.
And this season, a new series arrives that brings those words to life.
STRATA.
A wool jersey base layer.
It’s not flashy—in fact, it isn’t even something meant to be seen. You could call it a second skin.
During the event starting tomorrow, you can see the samples in store and place a preorder ahead of the official release.
fabric _
< STRATA >
To develop STRATA, Kakoi says he gathered as many wool fibers from around the world as he could.
After thoroughly researching the fibers he collected, he settled on merino wool specifically selected for underwear.
This merino is of exceptional quality, and unlike the kind used for knit sweaters and similar garments.
From spinning the yarn to making the fabric, it’s all made to WR/ESSE’s original specifications.
It’s an exceptional base layer that feels comfortable when new, after you’ve worked up a sweat, and even after washing—never itchy, with an airy breathability.
WR/ESSE
[STRATA] The Ground
color _ BLACK
WR/ESSE
[STRATA] The Ground Leggings
color _ BLACK
WR/ESSE
[STRATA] The Ground Shorts
color _ BLACK
Our store will be carrying these three styles.
The products aren’t finished yet, so I haven’t had the chance to try them myself, but just from touching the fabric, I can tell this is the best wool jersey base layer I’ve ever encountered.
Kakoi has already completed an extended wear test and says he’s addressed the points that needed improvement.
I wanted to tell you more about it, but this is something that simply can’t be conveyed through photos or words, so please come see it in person.
We hope you’ll consider it alongside WR/ESSE’s clothing.
Everything is all set in store for tomorrow.
Once we laid everything out, it turned into quite a substantial lineup—the largest we’ve ever had.
Kakoi and Okamoto will be here tomorrow and the day after, and we’re looking forward to talking with you all.
We hope you’ll come experience WR/ESSE, now at an even higher level.