Hello.
I'm Noguchi from CASANOVA&CO.
Today, as the title suggests, I have an announcement.
IRENISA 25FW / LIMITED STORE
2025.09.20 (SAT) - 2025.09.28 (SUN)
This season, we will once again hold the IRENISA Limited Store.
We are truly grateful that this event, which we have held twice a year since the brand's debut, has continued.
We've been able to continue this far thanks to Mr. Kobayashi and Mr. Abe, the designers who go out of their way to come from Tokyo just for this event, and above all, to all our customers who look forward to it every season.
If my count is correct, this will be the 11th collection.
And therefore, the 11th limited store.
For customers who have been with us since the brand's debut with the 2020FW collection, you may have noticed that while the lineup initially consisted of about 10 styles, now the lineup for a single collection has grown so much that it can no longer fit in the IRENISA atelier.
This shows that the brand is recognized and desired by many people, but even amidst such accelerated growth, IRENISA has not changed its stance.
That "stance" is to be "a patternmaker."
As if to symbolize this, the 25FW collection features the brand's first-ever classic notched lapel tailored jacket.
The significance of IRENISA presenting a universal tailored jacket at this particular time.
I spoke with Mr. Kobayashi in detail at the exhibition about the thoughts and pattern techniques behind IRENISA's tailored jackets, and I once again felt the brand's resolve and spirit to pursue a more timeless and versatile "core" while valuing its origins as IRENISA.
However, it's not just about conforming to universality and arriving at an easily digestible conclusion; there are also many items that simultaneously convey the craftsmanship and allure that IRENISA has valued until now.
Ambitious pieces that can only be created by hand, such as shirts and pants with hand-pleated processing, and wool-cashmere double-faced half coats, which hint at the background of IRENISA's clothing production.
Furthermore, there are IRENISA-esque heavy garments that exude elegance, such as mohair shaggy Chesterfield coats and crushed velvet blousons and pants.
The concentration of the collection has not thinned out at all just because the overall lineup has increased.
Rather, in each of IRENISA's areas of expertise, with "being a patternmaker" as the steadfast core, each individual punch has become even heavier and stronger than before.
It is precisely because it is a limited store event that you will be able to focus on this foundational aspect of the brand.
Please look forward to the 11th season of IRENISA.
The items should arrive tomorrow or the day after, and as soon as they do, our Nakayama will take some crisp photos with his new camera. Probably.
I believe we will be able to introduce some of the lineup around Thursday.
Also, this time too, Mr. Kobayashi and Mr. Abe, the designers of IRENISA, will be present at the store for two days, September 20th (Saturday) and 21st (Sunday).
We hope you will experience the 11th collection through their own words.
I'll be sure to introduce more details later.