Hello.
This is Noguchi from CASANOVA&CO.
In-store, we are continuing to host IRENISA's LIMITED STORE, which started on Saturday.
To everyone who visited us on Saturday and Sunday, thank you very much.
We will have a space where you can properly view IRENISA until next Sunday, so if you are able, we would be delighted for you to experience it.
And today, I have another announcement.
Yamauchi
2026 Autumn/Winter Exhibition and Order Fair
2026.03.20(FRI) ~ 2026.03.23(MON)
Starting this weekend, on the 20th (Friday), we will be holding an order fair for Yamauchi's 2026 Autumn/Winter collection.
The 2026 Autumn/Winter season is a collection where Yamauchi took on a "new challenge."
This "new challenge" is to compete globally.
To this end, the brand held its first exhibition in Paris.
I knew that Mr. Yamauchi would take on such a challenge even before the Paris exhibition.
However, when I saw the clothes from the 2026 Autumn/Winter collection at the domestic exhibition in February, I realized that Mr. Yamauchi's determination for this "new challenge" was vastly different from what we had imagined. At the same time, I felt that this challenge was not merely a "challenge to an unknown world" but rather something akin to "giving back" or "returning to his origins."
Mr. Yamauchi's written explanation of the 2026 Autumn/Winter collection
"There is no doubt that Paris Collection was what inspired me to pursue a career in fashion."
begins with this single sentence.
Because Mr. Yamauchi himself spent time training in ateliers in Paris, Paris is both a place of longing and a place where he gained knowledge.
However, regarding Paris, the place where he gained an indescribable feeling for living in the world of clothing,
"After returning to Japan and starting my brand, I forced myself to act as if to discard those memories."
he says.
He faced Japan, the country of his birth, and himself, dedicating himself wholeheartedly to clothing production.
While spending such days as the predecessor yamoci, the brand Yamauchi was born when his "feelings for Paris" moved to another place in his heart.
And so, Yamauchi's collection presentation in Paris.
Although I cannot know Mr. Yamauchi's true feelings, I believe that somewhere in his heart, he must have thought, "I've returned to this place."
That is, presenting a collection in the very place that triggered the formation of his identity in the world of clothing.
That is why, in this collection, Mr. Yamauchi once again confronted his strengths that he had continuously built up since returning to Japan.
That strength lies in the trusting relationships with Japan's world-class artisans.
It is because of the meticulous trusting relationships with each and every artisan who supports Yamauchi's craftsmanship that Team Yamauchi is strong.
This meticulous trusting relationship allows them to produce clothing in a way that would normally be unimaginable.
And because such meticulous trusting relationships are built on mutual respect between Mr. Yamauchi and the artisans, they do not seek easily understandable superficial designs or sales gimmicks from each other.
That is why Yamauchi's clothes, though taciturn, or perhaps rustic, are very quiet, yet they possess a strong core and a truly gentle feel.
If you see them in person, I believe you will feel it, but this 2026 Autumn/Winter collection has a strength and gentleness that is about three levels more refined than the usual Yamauchi.
I feel that this is because this collection is both a "challenge to global fashion" and a "way of giving back to the fashion world."
Although it is a limited period of four days, we hope you will come and see it in store.
Currently, a list of items from the 2026 Autumn/Winter collection is posted on Yamauchi's official website.
We hope you will find it useful to view photos and item descriptions at this URL (https://yamauchi.jp.net/pages/2026-autumn-winter).