Hello.
I'm Noguchi from CASANOVA&CO.
As the title suggests, I have an announcement today.
WONDER ROOM launch event
2025.01.18 >>> 2025.01.26
On January 18th, next Saturday, we will be holding a launch event for a brand called WONDER ROOM.
As the name "launch" suggests, it's a new brand that CASANOVA&CO will be collaborating with.
In fact, the brand itself is making its debut with the 2025 SS season.
While most other retailers seem to have started carrying it since December of last year, we decided to start at this timing.
My encounter with the brand was on a certain day in August 2024.
It was an extremely hot day, still ridiculously hot even after sunset.
I was surprised at how narrow the platform was at Daikanyama station, which I was visiting for the first time, as I made my way to the exhibition venue in Daikanyama, clearly looking like a country bumpkin.
Just a few minutes of walking and I was drenched in sweat.
As I got closer to my destination, I could see inside the glass-walled venue from across the street, and a mix of anticipation, anxiety, and a little nervousness filled me.
I climbed the stairs, entered the venue, greeted the team, and was given some water.
Water of life.
It saved me.
While all this was happening, I gradually learned a little about what WONDER ROOM was.
As a debut brand, there was almost no prior information.
I didn't even know who was making what.
But...
Within about 10 minutes of entering the venue, I was already captivated by WONDER ROOM.
The team's vibe was amazing, the passion and philosophy behind it were wonderful, and the quality I felt when I wore the clothes was outstanding. Looking back, I was embarrassingly excited. (laughs)
And most importantly, the clothes are made with heart, and what they're trying to convey comes through directly.
I definitely wanted everyone to see the clothes made by such people, and more than anything, I really wanted to wear them myself.
About a week later, we made arrangements to hold this event, and here we are.
WONDER ROOM is a brand that operates as a team.
The members, who already had connections, started making things by leveraging their specialized knowledge and skills.
The most crucial part, which you are probably most curious about,
What they make are "knitted" fabrics like loopwheeled and plain stitch.
There are no "woven" fabrics.
Although it's something very familiar, when truly skilled people seriously pursue it, it becomes something entirely different.
Therefore, I believe WONDER ROOM's clothes will be "something you've seen before, but never truly seen."
WONDER ROOM's debut collection, focusing on "knitting," consists of four series.
Specifically,
【WHALE】
【FRIEND】
【SHADOW】
【WAFFLE】
These are the four series.
They themselves are confident that all of these are inimitable, and I truly feel the same.
They are clothes that powerfully challenge universal values and offer new perspectives on value, filled with kindness for the wearer.
Please witness the debut of WONDER ROOM.
We look forward to welcoming everyone to a special space during the event period.
Furthermore, on the first and second days of the launch event, Saturday, January 18th and Sunday, January 19th, three special guests from the WONDER ROOM team will be present in the store.
Mr. Matsumoto, the designer.
Mr. Kakoi, who oversees WONDER ROOM's fabrics.
And Mr. Okamoto, from sales.
Since each of them has a different area of expertise, I believe they will be able to share a variety of insights, so if your schedule permits, please look forward to it.
Tomorrow, I will introduce each series and the lineup in detail.