Hello.
This is Noguchi from CASANOVA&CO.
Today's announcement is about an event starting this weekend.
THE NULABEL × CASANOVA&CO
NU-ORDER - Indigo as a Living Process -
2026.01.17(SAT) - 2026.01.21(WED)
This will be our first introduction to THE NULABEL through this collaboration.
I myself had been seeing their exhibitions for about a year, but time passed without being able to connect it to a deal or an event like this.
To be honest, at that time, I didn't fully understand it.
Even now, I believe it's a very complex brand attempting something with a high hurdle, but back then, I wasn't confident I could articulate it well.
Since this is our first collaboration, I'd like to briefly introduce the brand.
THE NULABEL debuted as a brand in Autumn/Winter 2020.
However, before becoming THE NULABEL, the brand operated under the name "Portvel," so in total, it has over 10 years of experience.
The designer is Hiroaki Hamada.
By the way, he's from Kagoshima.
I don't know much about the Portvel era, but from Hamada-san's designs that I've seen, I strongly feel a very rational beauty and practicality.
I think you'll understand this when we introduce the actual products.
And with that in mind, the biggest feature of THE NULABEL lies in its "dyeing."
Many items at THE NULABEL are garment-dyed, but it's not just any garment dyeing.
This is why it's the biggest feature, and why I found it so complex.
Garment dyeing, as the name suggests, is a method of dyeing after the product has been sewn into its finished state.
There are many types of dyeing colors and techniques, but the fundamental definition is "dyeing in the finished state of the product."
In other words, I interpret it as if you're "topping" an already finished "product" with a "dyeing" package before dyeing it.
The purpose of this is to improve the completeness of the product, but "THE NULABEL's garment dyeing" has a fundamentally different approach.
"THE NULABEL's garment dyeing" involves engaging with traditional dyeing techniques and developing products as a brand based on those techniques and communication with artisans. That's the image.
In other words, I believe it's not a matter of the level of skill or using special dyes, but rather a difference in the philosophy and how relationships are built.
The brand concept of THE NULABEL symbolizes this.
HERITAGE&NEWAGE
That's the phrase.
“HERITAGE,” meaning legacy and tradition, and “NEWAGE,” meaning the next generation.
Continuously engaging with traditional and historical dyeing techniques, and passing them on to connect with the next generation.
Based on this philosophy, they continue to engage with techniques, artisans, and the continuous tradition behind them.
Instead of dismissing inherited traditions as simply "good because they're traditional," they truly communicate to preserve them for future generations.
The "dyeing" is the result of that.
This is "THE NULABEL's garment dyeing."
This time, we sympathize with THE NULABEL's philosophy and will be holding a "dyeing order event."
Therefore, "NU-ORDER."
At the event, the clothes displayed in the space will only be "unbleached products" like the ones in the photo, before dyeing.
Otherwise, only fabric samples of the post-dyeing colors.
The idea is to try on the "unbleached products," choose your favorite style and size, and then decide "which dye you want it to go into."
Doesn't that sound super fun? (laughs)
And this time, we have a total of 4 types of dyeing menus available.
・Natural indigo dyeing
・Persimmon tannin dyeing
・Kure dyeing
・Arimatsu Narumi plain dyeing (2 colors)
4 types, a total of 5 colors.
There are a total of 7 styles of unbleached products: 2 types of jackets, 2 types of pants, 1 type of shirt, a hat, and a bag.
And these will be available in "silk fabric" and "nylon fabric."
In other words, a total of 14 styles.
This event requires a lot of imagination, as there are 70 variations just from the combination of dyeing and styles. (laughs)
Right? Doesn't that sound super fun? (laughs)
Many of the fabrics and clothing styles are not part of the brand's current season, and since we don't even know "which dye they'll go into," we made a big request to have special unbleached products made.
So, the combination of dyeing, style, and fabric is quite special, allowing us to create products that don't exist in the inline collection for more than half of the 70 variations.
Furthermore, even for combinations that do exist in the inline collection, there's the niche point that "the sewing specifications are different." (laughs)
I'll explain the sewing details in a later blog post, but for now, just enjoy it with your mind fully engaged.
By the way, if you place an order, I believe we can deliver it around early March. (Final confirmation is in progress.)
When ordering, a partial advance payment is requested. (Percentages such as 10%, 30%, 50% are negotiable.)
Additionally, on the first day, the 17th (Saturday), and the second day, the 18th (Sunday), designer Hamada-san and sales representative Okamoto-san will be present at the store.
I plan to summarize the detailed parts in future blog posts.
And the subtitle for this "NU-ORDER" event is - Indigo as a Living Process -.
For this event, we visited a certain place to visualize THE NULABEL's approach to the dyeing process.
Located in Fukuyama City, Hiroshima Prefecture, "Aiya Terroir."
It is located in a mountainous area, about 40 minutes north of Fukuyama Station.
As the name "Aiya Terroir" suggests, it is a workshop that specializes in indigo dyeing.
We visited this place, believing that focusing on the processes before and after the moment of dyeing is key to connecting the traditional art of natural indigo dyeing to the NEWAGE.
It is here that "THE NULABEL's natural indigo dyeing" is nurtured through the relationship between nature, indigo, and humans.
Next, please allow me to introduce our participatory observation of that "cycle," divided into chapters.
We hope you look forward to it.