Hello.
I'm Noguchi from CASANOVA&CO.
Today, I'll be talking about this event again.
THE NULABEL × CASANOVA&CO
NU-ORDER - Indigo as a Living Process -
2026.01.17(SAT) - 2026.01.21(WED)
This event is for "personal dyeing orders," so there are no so-called finished product samples available after you choose and dye them.
This is because it's impossible to achieve a perfectly identical finish when relying on natural dyeing processes carried out by human hands.
That's why I want you to unleash your imagination by looking at the "undyed products" and the "dyed" samples.
Each piece completed this way will surely have a unique look and story, so I hope you'll place your order with that in mind.
As the title suggests, today I'd like to introduce the lineup available for order at the event.
Due to the ultra-thrilling schedule, some undyed product types may not be ready by tomorrow, but please use your maximum imagination for those as well.
However, you can generally confirm both the shape and color with one of the fabrics, so please rest assured.
First, the lineup of items available for order (the materials with "undyed products" available at the event are in parentheses):
①: BDU JACKET (BIO NYLON)
②: WORK JACKET (BIO NYLON / SILK NOIL)
③: CARGO TROUSERS (BIO NYLON / SILK NOIL)
④: TROPICAL TROUSERS (BIO NYLON)
⑤: WORK SHIRT (BIO NYLON / SILK NOIL)
⑥: APRON BAG (BIO NYLON)
⑦: HAT (※Samples of plain dyed Arimatsu Narumi in 2 colors of SILK NOIL are available)
All seven types listed above can be ordered in both BIO NYLON and SILK NOIL fabrics.
However, this is not a complete made-to-order production; these are "undyed products." Therefore, once the destination of the dyeing process for the items available in store is decided, they will be "sold out."
Since there are many types, there is not much depth in each size, so even though it's an order event, it's first-come, first-served.
Delivery after dyeing is scheduled for mid-March, but there may be some fluctuations depending on the situation, such as a concentration of orders for a specific dyeing process.
For this NU-ORDER, we will require a deposit.
Please choose from the deposit amounts (full / 50% / 30% / 10%) to suit your convenience.
Also, to give you a feel for THE NULABEL's atmosphere, Mr. Hamada and Mr. Okamoto have brought their personal THE NULABEL items.
While many of them feature fabrics and dyes not currently available in this event, I believe you can still get a sense of how THE NULABEL items evolve over time once worn, and the overall atmosphere the brand aims for.
Of course, they're personal items, so they're not for sale. (laughs)
So, without further ado, let's introduce the product lineup.
THE NULABEL × CASANOVA&CO
BDU JACKET
size _ S,M,L
First, the BDU.
Basically, all undyed products shown from here on are BIO NYLON.
THE NULABEL's sizing is generally a snug fit.
It is certainly not a brand that makes oversized clothes.
For those up to about 170cm, S size, up to 180cm, M size, and anything taller, L size should be fine.
By the way, I am 178cm and 65kg, and M size generally works for me in everything.
Please keep that in mind as you browse.
Both BIO NYLON and SILK NOIL, used in this event, are spring/summer materials that can be worn comfortably until about June, so in this undyed state, you can clearly see how the interlining is used.
However, I believe THE NULABEL is designed to be presentable even when these details are visible.
This is where the "walking stick" detail I mentioned yesterday comes in.
For pockets like those on the BDU with gussets, only the bottom is reinforced with herringbone tape.
Of course, this serves as reinforcement, but the product dyeing process that follows will cause strong puckering due to differences in shrinkage rates with the body fabric.
Especially this time, there are changes from the inline in the sewing, which I think will emphasize the brand's mood after dyeing.
I really think these parts symbolize THE NULABEL's "irregularity" and "precision."
I personally really like this aspect.
THE NULABEL × CASANOVA&CO
WORK JACKET
size _ S,M,L
Another jacket type is the WORK JACKET.
The same applies to the BDU JACKET I just showed you, look at this aggressive back design.
I used to have the impression that clothes designed for product dyeing often had generous designs, perhaps as a risk hedge against shrinkage and other issues.
Not that there's anything wrong with that, but seeing THE NULABEL completely overturned that notion.
When you wear this WORK JACKET, you'll notice that there's absolutely no "float" around the shoulder blades.
While it's different from a tailor's construction, I think those who appreciate this sharp silhouette will find it irresistible.
On the other hand, despite its strict design, the specifications are entirely practical.
The change button symbolizes this, but even here, there's a quirky THE NULABEL detail. (laughs)
This is a photo of the inside.
The specification where tape is applied from the inside to the back of the waist pocket opening is often seen in old French work jackets, but for some reason, that tape is tucked into a pocket-like space that is left open in the front facing.
In fact, anyone who noticed where the back of the change button disappeared is very sharp.
Surprisingly, this design allows access to the hardware of the change pocket.
I was truly surprised when I first saw this.
With the hardware concealed, there's no worry about scratching inner tops, and even when worn open, the hardware doesn't peek out, making it look really good.
However, from a sewing perspective, this must be quite troublesome.
Only in the area accessible to the hardware, the topstitching of the facing falls to the body side, creating a space.
I think this is a very rational and beautiful feature, typical of THE NULABEL.
Compared to the BDU I just showed, it feels like a slightly fuller, softer interlining is used.
In turn, the collar is given rigidity with stitching to create a beautiful roll.
While the construction feels logically practical for workwear, it clearly communicates that compromising aesthetic beauty for mere practicality is not acceptable.
I believe this jacket allows you to truly feel the brand's atmosphere when you try it on.
THE NULABEL × CASANOVA&CO
CARGO TROUSERS
size _ S,M,L
Next up are the trousers.
There are two types of trousers.
THE NULABEL often creates cargo-style trousers, and I feel this genre is where THE NULABEL's essence can be most strongly felt.
The cargo pockets of the CARGO TROUSERS, like the BDU, have herringbone tape reinforcement.
And above all, the matter of "changing the sewing specifications" that I've talked about repeatedly.
Normally, for THE NULABEL's inline products, the "dyeing destination" is determined at the sewing stage, so they are sewn with polyester thread in the color of the final dye.
However, for this event, it wasn't clear what color they would be when the sewing was done.
So, the discussion progressed to using white cotton thread for sewing, so that it would dye along with the fabric. But then, a problem arose.
Since "acid dyes" are used for plain dyeing in Arimatsu Narumi, the white cotton thread would not dye and would remain white, creating a look like contrasting stitching.
This was a very fundamental point, but Mr. Hamada, Mr. Okamoto, and I all forgot about it until right before production. (laughs)
And so, we ended up sewing with "gray cotton thread" this time.
However, this actually led to several positive outcomes.
While enhancing the strong puckering unique to cotton thread, it also blends well without looking like contrasting stitching even with the acid dyes used in Arimatsu Narumi plain dyeing.
Furthermore, in the undyed state, the products will have contrasting colors, allowing you to appreciate THE NULABEL's sewing even more.
It's quite conceptual, but I believe you can really feel a lot from THE NULABEL when you see it in this state.
Of course, this quality is undoubtedly characteristic of THE NULABEL, but above all, the silhouette of these trousers is outstanding.
Even though I showed this picture yesterday, this is what it looks like after dyeing.
In fact, after dyeing, the overall shrinkage made the hip area appear even more dressy.
I truly don't think there's any other cargo pant with this silhouette.
They have a very handsome impression.
A gusset is inserted at the inseam, allowing for excellent mobility.
Yet, the waist area maintains a rather elegant balance.
COBRAX snaps on the back pockets too.
Also, the back belt loop being an "N" is a nice playful touch.
For those who can visit the store, please take a look at the inside.
It's unique to this project that you can enjoy seeing the parts only visible before dyeing.
THE NULABEL × CASANOVA&CO
TROPICAL TROUSERS
size _ S,M,L
The other type of trousers is a relatively authentic slack style.
However, the waist specifications are almost overly thoughtful.
Adjusters on both sides.
By the way, the adjuster hardware will be attached after dyeing, so it won't be included in the undyed state.
Furthermore, there's a drawstring on the inside of the waist.
This securely holds the waist from both the outside and inside.
But it doesn't end there.
There's a surprise: a secret elastic waistband subtly inserted only in the back waist area, roughly where the darts are located.
It's not a stretchy, easy-pant type of elastic, but rather a feature to enhance the fit around the waist.
Such a well-thought-out specification for the wearer.
Despite its solid appearance, this thoughtful design is truly impressive.
The CARGO TROUSERS and TROPICAL TROUSERS have distinct characters, so please choose according to your style.
THE NULABEL × CASANOVA&CO
WORK SHIRT
size _ S,M,L
Although this was not part of THE NULABEL's 26SS season inline for either BIO NYLON or SILK NOIL, they borrowed a pattern from a previous season and created it especially for this event.
I think this shirt is quite excellent.
The stitching is finer than the items I've introduced so far.
Although there's no photo, the narrowness of the seam allowance overlap on the side seams is also very well done.
Oh, and the front buttons on this shirt will also be attached after dyeing.
So when you try it on, you'll have to mentally attach the buttons, so please be prepared for that. (laughs)
THE NULABEL × CASANOVA&CO
APRON BAG
size _ F
THE NULABEL × CASANOVA&CO
HAT
size _ F
The accessories are the APRON BAG and HAT.
For the HAT, I apologize, but the undyed product wasn't ready, so please imagine it based on the plain dyed Arimatsu Narumi HAT.
Both the APRON BAG and HAT were prepared because I believe they are important pieces to complete THE NULABEL's style.
I'm just imagining that ordering them in different fabrics or dyes along with the clothes would be quite stylish.
And all the styles mentioned so far are also available in SILK NOIL.
THE NULABEL
ROPE CARABINER
color _ IRON GRAY (暮れ染め)
size _ F
Also, the iconic ROPE CARABINER from THE NULABEL.
These can be purchased and taken home immediately.
I hope you'll attach them to your THE NULABEL pants and use them.
In addition to these, we plan to have a few other immediate-purchase items available, so please take a look at those as well.
And now, let's move on to the dyeing lineup.
Honestly, it's best seen in natural light, so please just use these as an image of the colors.
Because seeing the real thing in natural light is truly superb.
Here's a list.
First, BIO NYLON
BIO NYLON × BREATH (Indigo Dye)
BIO NYLON × PERSIMMON (Persimmon Dye)
BIO NYLON × KURE (Kure Dye)
BIO NYLON × BLUR (Arimatsu Narumi Solid Dye [CHOCOLATE])
BIO NYLON × BLUR (Arimatsu Narumi Solid Dye [BLACK])
And next, SILK NOIL.
SILK NOIL × BREATH (Indigo Dye)
SILK NOIL × PERSIMMON (Persimmon Dye)
SILK NOIL × KURE (Kure Dye)
SILK NOIL × BLUR (Arimatsu Narumi Solid Dye [CHOCOLATE])
SILK NOIL × BLUR (Arimatsu Narumi Solid Dye [BLACK])
There are 10 variations in fabric and dyeing process as listed above.
The price will vary depending on which style you choose for each of these.
Indigo dyeing is still the most expensive dyeing method, and among fabrics, silk is more expensive than nylon.
Detailed pricing will be provided at the store, so please contact us if you live far away.
...The store is currently undergoing setup, but we believe we'll be ready to welcome everyone into a great space tomorrow.
We also plan to introduce the contents of our participatory observation at Aiya Terroir in chapters, so please look forward to that as well.
Also, the two members of THE NULABEL team will be at the store for the next two days, tomorrow and the day after.
We look forward to having everyone participate in THE NULABEL's vision of "design innovation and circularity" starting tomorrow.