Hello.
This is Noguchi from CASANOVA&CO.
I think it's probably nationwide, but the weather has finally turned spring-like.
Personally, I hate the cold, so while I'm happy, the looming presence of the hated summer also starts to appear.
In recent years, especially in the Japanese fashion market, the spring/summer season seems to be all about material development and design, addressing the question:
"How can we spend the summer comfortably?"
We're seeing cotton and linen that achieve excellent breathability and a non-stick feel without relying on thread count, proposals for wool and silk in spring/summer, and clever use of synthetic fibers like nylon in textiles...
I feel like evolution is progressing rapidly to adapt to "Japan's summer."
That's why we have more comfortable choices for our summers.
The brand I'm introducing today certainly isn't neglecting that approach.
However, I don't think there's any other brand that "enjoys spring/summer clothing" as much as they do, and that's a very important point.
Six months ago, at SARTO's 26SS exhibition, I was shown an incredible, unparalleled lineup.
Cotton River, which the brand continuously works on.
Hand-knitted items with a completely different approach from autumn/winter.
Suede made from "METIS," a cross between goat and sheep.
And hand-loomed tweed for spring/summer.
As I mentioned in the event held last October, the range of SARTO's clothing in the autumn/winter season is wide, but in spring/summer, they create a collection with an exquisite relaxed feel and outstanding taste that is even more impactful than autumn/winter.
It's a collection that doesn't just focus on the summer heat, but rather evokes the intuition and impulse inherent in the word "fashion."
Today, I'd like to introduce SARTO's METIS suede and hand-loomed tweed.
SARTO
[METIS GOAT SUEDE LEATHER] LEATHER HALF COAT
color _ BROWN GOLD
size _ M
First up is this.
METIS, which the brand continuously works on for the spring/summer season.
As I mentioned earlier, it's apparently a crossbreed of goat and sheep, but honestly, I've rarely seen it outside of SARTO.
Is the distribution volume small?
I don't know.
It's not that it's good because it's rare, but this METIS suede achieves the best of both goat and sheep precisely because it's a crossbreed.
The texture retains body even when thinned, characteristic of goat leather, combined with the beautiful nap and suppleness of sheep leather.
That's why you see this drape and soft sheen in the back shot.
The feel is also exceptional, almost like cashmere or camel fabric.
There's absolutely none of the sandy feel often found in suede leather.
That's why even when it's crafted into this style, it doesn't become too country-like, maintaining an elegant look.
Conversely, a suede with a rough impression would not match such a beautiful design and pattern.
It's precisely because the leather quality and the garment's quality are perfectly aligned at a high level.
All the buttonholes are bound buttonholes.
I can't speak from experience as I've never sewn bound buttonholes, but leather bound buttonholes must require an insane amount of care...
But this alone changes the atmosphere of the garment, and I think it more clearly indicates the direction this piece is aiming for.
The specifications here are also distinctive.
In the case of such leather jackets, it's necessary to insert a seam at the bust or waist due to the size of the raw hide.
Otherwise, it wouldn't be possible to cut the entire body from a single piece.
This SARTO half coat has a seam at the bust, and that seam is cleverly utilized to create a flap pocket by flowing the top of the flap into it.
However, like the hip pockets, the bag is not structured to be applied from the outside.
This flap serves as an entry point to the inner pocket on the left chest from the outside.
This is a pretty impressive detail, isn't it?
A very beautiful and well-thought-out specification.
However, I imagine the seamstresses probably don't appreciate it much. (laughs)
It looks like this from the inside.
The bust seam, which would normally have been fine to sew in one go and press the edge, instead requires leaving an opening for the pocket, flowing in the flap, then pressing both the flap and the seam, or pressing while avoiding the flap...
While it's not a flashy or overly elaborate detail, it's a wonderful point that allows one to feel what kind of brand SARTO is.
It's broadly a leather jacket, but it completely lacks the stiffness and pretentiousness commonly found, and you can just casually throw it on over a cut-and-sew or shirt and it's perfect.
It's not lined, which means "it's beautiful enough and comfortable enough that a lining isn't necessary."
You won't feel any stickiness when putting it on or taking it off.
It's seriously perfect.
I think it's the ultimate leather jacket for the spring/summer season.
If Italian luxury brands made something like this, it would easily cost five times more, but I think SARTO's pricing is quite reasonable.
Well, it is still expensive though.
SARTO
[METIS GOAT SUEDE LEATHER] LEATHER JACKET
color _ INK NAVY
size _ M
Also, this style in the same METIS suede.
It should be the same model as the "New Year Special" denim jacket I introduced last month.
This one is very easy to wear, I think.
SARTO's unique three-dimensional arm volume is still present in their leather items.
The embroidery at the waist pocket opening is a signature of the brand.
The suede nap is so perfectly groomed that in INK NAVY, it almost looks like a woven fabric.
That's why it has such a distinguished presence just hanging on a hanger.
This one is also unlined, with an inner pocket.
This attention to detail is characteristic of Mr. Toyoshima and Mr. Ikeda's design.
I think this METIS series is a truly surprising piece of clothing.
Both sizes are only available in M, but I think it's a size that fits a lot of people.
Please come and feel it in person at the store.
SARTO
[HOME SPUN] OVER SHIRT
color _ SCARLET,ARMY
size _ M
And then, SARTO's fancy tweed series.
I love SARTO's fancy tweed so much that last spring/summer I prepared a white collarless jacket, and in autumn/winter you saw the drizzler style worn by staff member Nakayama and black tweed at the event, so this is the third consecutive season for SARTO tweed. (laughs)
Putting aside the quality of the materials and threads, and the wonderful weaving, it's simply undeniably cool.
I think it's genius to be able to achieve such expression with a spring/summer weight.
SCARLET.
A brilliant, yellowish red.
Behind the mixture of vibrant red and yellow, mottled shades of blue, light blue, and purple assert themselves.
Viewed from a distance, the distorted check pattern created by this complex color scheme subtly emerges.
I think it strikes a balance where it doesn't just end up as avant-garde and eccentric, precisely because even though it appears to be doing something wild, it adheres to a certain regularity.
It's a monstrous textile.
In the ARMY color, the check pattern might be easier to discern.
A grid pattern as if drawn freehand.
However, when viewed up close, the complex color composition captivates the eye, making it impossible to notice its regularity.
It's like mosaic art.
Even though it's a fabric with such high artistic merit, one might think it would be difficult to wear, but thanks to its genius pattern and design balance, it has become a "cool garment to wear every day."
The three-dimensional feel of the body when stationary, the slope of the shoulders, the way the arms are set - it's amazing.
And then, the cuff lining is chambray in sax blue, and the lining is mustard yellow.
The undercollar is ice grey suede.
A genius color sensibility that reflects Mr. Toyoshima's personality.
You can't see it from the outside, but it's one of SARTO's true delights.
ARMY, which is more subdued compared to SCARLET.
ARMY has threads of reddish-orange mixed in, so a miracle happens where both SCARLET and ARMY pick up colors no matter what you pair them with.
SARTO
[HOME SPUN] TRUCKER JACKET
color _ ARMY,SCARLET
size _ M
We also have a trucker style.
Even though it's becoming spring-like, I think the chilly period will continue for a while, so please try casually throwing it on over a shirt or T-shirt.
Speaking of which, the alien vomit T-shirt from the new brand ERL is looking great. (laughs)
Because we live in a country with four seasons, I believe there are changes in sentiment towards each season, and corresponding changes in attire.
While adapting to temperature changes is certainly important, SARTO's sensibility is to emotionally enjoy the seasons of "spring" and "summer" with outstanding material usage and technique.
And yet, a relaxed sense of balance, without feeling like they're trying too hard.
SARTO's unique style, born from the feelings and groove of Mr. Toyoshima and Mr. Ikeda, which cannot be imitated by high technical skill alone.
I think it's a collection filled with very intuitive passion.
Currently in store, we have a wide range of SARTO items, from their standard pieces to the representative items introduced today, creating a space where you can experience SARTO's style.
It's almost like I'm holding my own event here. (laughs)
It's rare for such a collection of clothes, which could be called the highlights of CASANOVA&CO's 26SS season, to all be available from the same brand, in the same season, at the same time.
If you take a look, I think you'll get a sense of SARTO.
If you're interested, please feel free to come and see it.